TikTok, the short-form video platform that has taken the world by storm, is seeking to develop its attain past simply entertaining video content material. Lately, the corporate has posted a number of job openings that sign its intention to enhance and improve its messaging providers. Whereas TikTok will not be the primary selection for household and mates catch-ups, it appears the platform is raring to vary that notion and grow to be a extra versatile social media hub.
The job listings on TikTok’s careers web page reveal a transparent deal with strengthening its messaging capabilities. Regardless of acknowledging that the messaging characteristic remains to be in its “infancy,” TikTok is dedicated to evolving it right into a software that may “facilitate significant consumer connections.”
Presently, TikTok’s messaging service isn’t as user-friendly as a few of its opponents, however the firm seems poised to handle these shortcomings.
To ship a direct message on TikTok, customers should navigate via a considerably convoluted course of. They should click on on the recipient’s profile after which choose a comparatively small, unannotated picture of a paper aircraft. Alternatively, customers can entry direct messages via the Inbox tab on the backside of the app, which might be cluttered with new follower requests and exercise updates from these they’re following.
Nonetheless, the current job postings strongly counsel that TikTok is planning vital enhancements to its messaging characteristic. Probably the most noteworthy roles being marketed is that of a product supervisor primarily based in Singapore, who will likely be a significant a part of the rising messaging staff.
This particular person will collaborate with numerous stakeholders, together with these in coverage, authorized, belief and security, human moderation, and extra, to drive enhancements within the messaging expertise.
Along with the product supervisor function, TikTok can also be recruiting for different positions throughout the messaging staff, akin to engineering leads, back-end tech leads, and software program engineers. These hires will collectively work towards enhancing TikTok’s messaging capabilities, signalling the corporate’s dedication to creating this facet of the platform extra intuitive and user-friendly.
TikTok’s deal with messaging isn’t nearly bettering the consumer expertise; it additionally features a dedication to security and privateness. The job postings emphasize the significance of guaranteeing that folks who aren’t on the platform can oversee and monitor their youngsters’s interactions on TikTok. This deal with youngster security is a response to the heightened scrutiny that TikTok has confronted from governments and regulators around the globe, with some nations even contemplating banning the app.
TikTok’s emergence as a disruptive pressure within the social media panorama has been nothing in need of outstanding. Whereas platforms owned by Meta (previously Fb) had lengthy dominated the social media sector, TikTok shortly emerged as a severe contender.
With over a billion customers in the present day, TikTok’s meteoric rise noticed it being downloaded a staggering 850 million occasions in 2020 alone. This surge prompted rival platforms to roll out updates and new options in an try to compete.
For example, Instagram launched Reels, a characteristic that allowed customers to put up 15-second movies, in the identical yr that TikTok’s recognition skyrocketed. TikTok, alternatively, allowed movies to vary from 15 seconds to 3 minutes, with the choice for clips as much as 10 minutes if uploaded to the platform. In response, Meta launched Reels on Fb within the U.S. in 2021, they usually additionally launched a bonus program to pay creators for his or her content material.
TikTok’s method to rewarding its influencers is distinctive. The platform employs an ad-revenue-sharing system and supplies extra options like digital presents and a Creator Fund that compensates customers primarily based on follower and examine counts. This method has contributed to TikTok’s attract as a platform the place creators can thrive and be rewarded for his or her content material.